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A blink of an eye

Within a blink of an eye, less than one generation, geography has becomes history! Brick & mortar has given way to websites, lap-tops, IPads, smart phone etc. Business has changed, forgetting personalized customer service to opt for immediate customer gratification. Consumers have changed, forgetting senses like sound, feel and smell for non personalized communication that is now limited to the size of your smart phone screen and the speed of your thumbs when texting. And yet we have information overload on Baby Boomers, Millennial, Generation X, Generation Z, etc., but media fractionalization makes them even harder to reach. At some point you have to get back to common sense business. Make a product/service that has appeal and get it in the hands of consumers so that they bond with it. Research is the beginning of that path!

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