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Gaming

Research Strategies, Inc. has over twenty (20+) years of experience in the gaming category.  This includes conducting both qualitative and quantitative market research projects for “Brick & Mortar” Casinos, On-Line Gambling and Social Gaming.

Our expertise in the gaming category includes:

  • Advertising/Merchandising Performance Analysis/Tracking
  • Brand Analysis
  • Competitive Market Analysis
  • Feasibility Analysis
  • Ambiance/Décor Changes
  • Concepts
  • Golf Courses
  • Hotel
  • Property Location
  • Restaurants
  • RV Parks
  • Service Stations
  • Water Parks
  • Gaming Concept Testing
  • Market Analysis
  • Mystery Shopper Programs
  • Player Demographic Profiling
  • Player Satisfaction Studies – On-Site Programs
  • Player Traffic Modeling
  • Primary Market Area GPS Mapping
  • Public Opinion Tracking
  • Traffic Flow Analysis

Our team of professionally trained analysts, Telephone Researchers and In-Field Researchers know the gaming category have conducted market research projects throughout the United States, Canada, Mexico and the Caribbean. Research Strategies, Inc. has had the opportunity to work with some seventy plus (70+) casinos over the past twenty (20) years.

Those Casino names we are at liberty to disclose are:

  • Agua Caliente Spa & Casino (Palm Springs, CA)
  • Bally’s (Tunica, MS)
  • Big Rock Casino (New Mexico)
  • Black Hawk Casino (Colorado)
  • Blue Lake Casino (Eureka, CA)
  • Camel Rock Casino (Sante Fe, NM)
  • Casino America (Pompano Race Track, Argentina)
  • Casino Del Sol (Tucson, AZ)
  • Casino of the Sun (Tucson, AZ)
  • Casino Magic Casino (Biloxi, Bay St. Louis, MS)
  • Churchill Downs/Fairgrounds (New Orleans)
  • Evangeline Downs (Opelousas, LA)·
  • Delta Downs Casino Racetrack (Vinton, LA)
  • Golden Acorn Casino (Southern California)
  • Gold Dust Casinos (Nevada)
  • Grand Casino (Biloxi, Gulfport, Tunica, Avoyelles, Coushatta, Hinkley, Fon du Lac)
  • Gilpin Casino (Black Hawk, CO)
  • Grand Casino (Coushatta, LA)
  • Harrah’s Entertainment (New Orleans, Lake Charles, LA)
  • Isle of Capri Casino (Biloxi, Bossier City, Lake Charles, Vicksburg)
  • Jacob’s Entertainment/Jlou (Golden, CO, Louisiana)
  • Lakes Gaming, Inc.
  • Marketing Results (Las Vegas, NV)
  • Palace Casino (Biloxi, MS)
  • Paragon Casino (Marksville, LA)
  • Pearl River Resort/Silver Star Casino (Philadelphia, MS)
  • Point-No-Point Casino (Seattle, WA)
  • Quechan Paradise Casino (Yuma, AZ)
  • Resorts Tunica Casino (Tunica, MS)
  • The Lodge Casino & Resort (Black Hawk, CO)
  • Treasure Bay Casino (Biloxi, MS)
  • Treasure Chest (New Orleans, LA)
  • 29 Casino (Palm Springs, CA)
  • Valley View Casino (Escondido, CA)